Exports contributed to 30% of South Africa’s GDP, yet many South African businesses are unaware of the benefits of exporting and the support available to promote higher exports.
The 4 reasons you need to be exporting:
- Increased sales: Accessing new export markets is important to the growth of your business because it increases your sales and revenue. There are many rapidly growing economies in the world – ready to buy your goods and services. This is especially beneficial in a down economy, when demand for products and services reduce. Accessing growing economies can not only grow a business, but often save a business. As South Africa goes through a slump, the rest of Africa is growing exponentially and holds significant opportunities for South African companies to access new markets.
- Improved local competitiveness: Export sales typically mean high volumes to a small number of clients who are usually agents or distributors, this volume increase will drive improved economies of scale and production efficiencies you can use in your local market.
- Global market knowledge: The experience you will gain of working in different markets, such as an increased awareness of other products and services and exposure of new ways to market, will enhance your business.
- Export Trade Incentives: Every country around the world aims to export more and the Department of Trade and Industry (DTI) supports current and aspirant exporters by extending a rebate incentive for these exporters to explore and exhibit their goods in new and foreign markets. The DTI approved 408 applications investing R32.1mil toward trade exhibitions in 2017. The businesses that benefited from the incentive saw combined sales of over R4,5 billion – influenced in great part by their exposure to new markets.
We realise that limited marketing budgets, time constraints, knowledge & experience will be a challenge, but this can be overcome by accessing export incentives to participate in trade shows globally.
The benefits of this solution include increasing access to export markets with the least amount of risk whilst getting the most for your marketing spend in order to ensure that your business profitability and market share goals and objectives are not only met, but surpassed.
If you would also like to improve your export sales and maximise your marketing budget spend, or have any questions regarding EMIA, please leave your details by filling out a contact form below and one of our dedicated consultants will contact you regarding our Export Trade Show Funding solution.